BMS FOUNDATION

The Business and Marketing Strategy is founded on Customer Focus, Product Optimization, Channel Excellence and People

Merger Master Plan (MMP)

Merger Aspirations

Ø Create shareholder value

- Becoming the National Insurance Champion

- Doubling profitability in 3 years

3 key requirement for value creation program

Ø Maximize top-line growth

- Maintain multi-channel distribution and strengthen channel management

- Built strategic marketing capabilities

- Strengthen product develop capabilities

- Achieve international growth at a later stage

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to be continue...;-)